Entain Partners

Entain Partners

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UK-based Entain, which specializes in gaming and sports betting, has its own Entain Partners affiliate to promote all of its brands. Webmasters who join affiliate program receive up to 35% of the casino’s net revenue under the revenue share model. A CPA rate is available for some customers upon request. Due to the popularity and high rating, the brands owned by the holding provide good conversion and allow stable income.

Entain Partners Review

Entain Partners affiliate program is designed to promote 16 brands including online casinos and betting shops that are very popular in many countries including Russia and CIS countries. The platform belongs to the largest holding, which is widely known in the gambling industry. It includes various operators such as ElectraWorks Ltd. etc.

The official website is available in English, although there is a menu to change the localization in the footer.

The company promises a wide range of high-quality exclusive promotional materials. If you believe the information on the homepage, more than 10,000 affiliates and other 15 brands have already joined the Gala Spins affiliate program, which exceeds monthly payments of more than 6 million euros. It is not possible to verify the information, but given the popularity of the funded projects, these figures may be close to reality.

The company’s latest news is also published on the homepage. From these, visitors learn important information that can be useful for more efficient monetization of traffic.

In the footer you will find a link to the contact details, which opens the feedback page with the technical support and FAQ section.

A little below is a video review of the partner, where beginners can get acquainted with the platform and learn interesting details even before registering an account. The FAQ is only available in English, but it contains a lot of useful information about reports, promotional tools, payouts and many other aspects that all webmasters face without exception.

Affiliate Program Brands

The website publishes brief information about each brand the company works with. They are all divided into two groups — gaming projects and betting shops. Users can instantly access the listed brands’ official websites after familiarizing themselves with brief information about each brand.

  • PartyCasino. The website is operated by ElectraWorks Limited under two licenses (UK and Gibraltar). In a catalog of 1,000 games of chance, users can expect slots, roulette, poker and other entertainment. There are tights with live dealers and jackpot machines. A bonus program with welcome offers and exclusive promotions has been developed. These features increase webmasters’ options when making money through the PartyCasino Casino affiliate program to monetize traffic.
  • Party poker. A brand with a rich history, founded in 2001 by the same operator as PartyCasino. A collection of 1,000 games includes products from NetEnt, Microgaming, Betsoft, Play’n Go and many other providers. The peculiarities of the casino include the cashback system, which is tied to the game points earned. It allows you to give back up to $5,000 without having to wager. The operator has also developed downloadable clients for Windows computers and mobile devices running Android and iOS.
  • Bwin. Initially, a betting stage was launched under this name in 1997, but now online casinos and other entertainment projects are on the site. The operator attracts beginners with a wide bonus program, timely withdrawals and high-quality technical support.
  • Gala Spins. The casino is owned and operated by LC International Limited with official licenses from Gibraltar and the UK. Players are offered numerous video slots and table games, a well-developed bonus policy and exciting quests that allow them to receive various gifts.

In the list of other affiliate program sponsored projects include Ladbrokes, Gala Bingo, Coral, Sportingbet, Gala Casino, Betboo, Gamebookers, Foxy Bingo, Foxy Games, VistaBet, Gioco Digital and Cheeky Bingo.

The user agreement contains a detailed table with a list of brands available in each country. This way you can do that effectively start most advertising campaigns to monetize the traffic.

Payment models

  • RevShare. This is the basic model of the Entain Partners Affiliates program which has a fluctuating rate. The result of webmasters is tied to the number of players used:
  • CPA. The CPA plan for calculating the turnover is connected to the personal manager after the individual contact of the partner. The amount of compensation is determined based on certain parameters, including the region’s marketing plans, volume and quality of traffic, etc.

Promotional materials

Before using any promotional tools, you need to choose the brands that the webmaster wants to work with.

Then you need to wait for the approval of the affiliate program administration, only after that there will be access to all promotional materials for related projects.

Once the company has given approval to monetize traffic for specific online casinos or betting shops, you can go to the dashboard to choose a suitable promotion tool from the list:

  • GIF banner
  • Direct links
  • logos
  • XML feeds
  • HTML5 banner.

The menu offers many filters for sorting promotional tools by platform, game type, size, localization and so on. There is also an option to choose promo for specific brands, countries, novelty, effectiveness or popularity.


The PartyPoker Casino affiliate program allows you to issue reports on various parameters by sharing the data on the platforms — desktop and mobile devices. The table shows the amount of the commission, the number of wagered players and the first deposits, the number of registrations and other indicators. There are buttons for printing and exporting data to an Excel file.

If necessary, all the information from the report can be presented graphically, allowing you to visually assess the effectiveness of your advertising campaigns and make the necessary adjustments.

Payment systems and payments

Affiliate payments after each calendar month, crediting of funds within 10-15 days, provided webmaster has earned more than 50 euros.

This amount is listed in the FAQ and the User Agreement mentions the minimum for a withdrawal of £100. If the webmaster doesn’t have time to earn it in 12 months, the company will stop working with them.

The list of payment systems that the operator works with includes bank transfers, Neteller and Skrill.

The rules for transferring a negative balance are set out in clause 9.3. partnership agreement. It reports that the company has the right to carry over the negative balance for the next month, but does not always do so. What guides the specialists of the finance department in making decisions is unknown. In technical support, it was difficult to clarify this point.

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