William Hill Affiliates Review
In 2008, William Hill launched its own affiliate program, William Hill Affiliates, allowing affiliates to promote all the operator’s projects, including online casinos, poker rooms, and sportsbooks. William Hill, a brand that has been in the market since 1934, is constantly evolving. The program offers various revenue models, but the base RevShare plan is relatively low, capped at 30%.
General Information
The William Hill Affiliates website is available in multiple languages, including Russian, English, and German, enhancing usability for a diverse range of webmasters. The FAQ section provides answers to common questions, offering clarity for new users.
Affiliates can reach support through several methods: phone, Skype, email, or live chat on the website.
When registering for a new account, you’ll need to fill out numerous fields with personal information. It’s important to enter accurate details, as they may need to be verified later.
The personal dashboard features a simple, streamlined design. On the left side, there is a menu where you can select different sections, and this menu can be hidden by clicking an arrow—ideal for users with smaller monitors who need a full-screen view of statistics or other information.
Affiliates should note territorial restrictions when monetizing traffic, as William Hill has a large list of banned countries, including the USA, Bulgaria, France, Israel, Syria, and Estonia. Combined with low commissions, this can pose a challenge for webmasters seeking a stable, substantial income.
William Hill Affiliates Program Brands
Initially, the program promoted two online casinos—EuroGrand and 21NOVA—in addition to the main William Hill brand. However, at the time of this review, monetizing traffic for EuroGrand and 21NOVA is no longer possible. Instead, affiliates can now promote William Hill Casino and its associated bingo, poker, and sports betting platforms.
The website is owned by WHG International Ltd., registered in Gibraltar, and operates under gambling licenses RGL no. 034 & 042. The casino offers a range of entertainment, including slots, roulette, poker, baccarat, blackjack, keno, bingo, and live dealer games. Additionally, there is a dedicated section for sports betting.
In total, the casino catalogue features around 1,500 games. William Hill attracts new players with welcome bonuses, free spins, and daily raffles.
Payment Models
William Hill Affiliates offers several payment models:
- RevShare: Affiliates earn a share of the casino’s net revenue. New affiliates start at higher rates, but the percentage decreases after the fourth month. If fewer than four new customers register through the affiliate’s link within three months, the RevShare rate is reduced to 5%.
- CPA (Cost Per Acquisition): Affiliates can opt for a fixed payment for each player they refer. The CPA rate is negotiated individually.
- Hybrid: A hybrid model combines both RevShare and CPA. Terms are agreed upon with the affiliate’s personal manager.
- Sub-Affiliate: Affiliates can earn a percentage of the profits generated by sub-affiliates they refer. However, a referral link to attract new webmasters must be requested from support, as it cannot be created directly in the personal account.
Promotional Materials
The program’s catalogue of promotional materials includes banners with customizable size, format, appearance, and other parameters. You can search for promotional content by adjusting the values in the left menu, and relevant materials will be displayed on the right.
William Hill Affiliates Statistics
The William Hill Affiliates program offers extensive tools for analyzing advertising campaigns. You can track all relevant metrics by selecting various report formats in the personal account menu, such as:
- For a specific player
- By payment history
- By the bill
- By referred players
- Through banners
- By income
- Through traffic, and more.
All data is presented in a clear, informative table, with the ability to adjust the parameters as needed.
This statistical data allows you to analyze key metrics such as the number of clicks, registrations, downloads, active players, and more, helping you optimize your promotions.
Payment Systems
Affiliates can choose from several payment systems when generating income, with options including Neteller, Skrill, PayPal, Envoy, and Bank Transfer. The terms also mention Webmoney and MoneyBookers, but these options are not available during the account creation process.
The billing period is set for a calendar month, and payments are processed within 3–4 days after the month ends, provided the minimum payment threshold is met: $200 for bank transfers and $5 for other withdrawal methods. A notable downside is that any negative balance carries over to the next billing period.
Conclusion
The William Hill Affiliates program provides webmasters with a well-established platform for promoting a range of gambling services, though it does come with challenges such as low commission rates and country restrictions. Despite these limitations, it offers reliable support, comprehensive analytics, and a variety of payment options, making it a viable choice for affiliates looking to monetize their traffic in the gambling industry.
