In 2015, the well-known gaming operator Direx N.V. launched its own affiliate program Playamo Partners. The official website is available exclusively in English, which creates inconveniences for Russian-speaking webmasters. An important competitive advantage of affiliate program is the cookie rule (Last Win) with unlimited shelf life, and the partners also point to high conversion rates.
The company promotes eight well-known brands belonging to two major operators – N1 Interactive Limited and Direx N.V. Both have gambling commission licenses, which is why their online casinos occupy a high position in the rankings and are popular among gambling enthusiasts. This makes it easier for affiliate webmasters to acquire new customers and earn revenue from RevShare or CPA models from them.
Playamo Partners affiliate program runs on NetRefer software. It is used by many other well-known affiliates. The developers of the software took care of creating a high-quality user guide from which you can learn all the interesting details, find a detailed FAQ and step-by-step instructions on how to effectively monetize traffic.
Each registered user, along with access to the personal account, receives a personal manager who will answer any questions that may arise.
Communication is carried out in English. The user agreement is described in great detail. In it you can find almost all the information that the webmaster is interested in about working with a partner.
The webmaster control panel has a user-friendly interface that has been carefully thought out by the developers. From the main menu on the left side of the screen you can quickly navigate to all pages of interest: catalog of promotional materials, statistics, help, information about payments and so on.
Affiliate Program Brands
- Betchan. The online casino is based on the Softswiss platform. Operating under license from the Maltese Government since 2018. A collection of 2,000 games includes slots, roulette, poker, keno, baccarat and live dealer entertainment. The operator offers a wide choice of payment systems, a multilingual interface (Russian is present) and several account currencies.
- Spinia. The casino owners promise newbies a welcome package where they can receive up to €250 and 50 free spins. There is a multi-level loyalty program and many regular offers: free spins on Wednesdays, Sunday bonuses, gifts for regular players, daily tournaments and so on.
- Betamo. The website is owned and operated by N1 Interactive Ltd with a MGA/B2C/394/2017 license from the Regulatory Authority of Malta. The casino welcomes visitors with a welcome bonus, which is especially nice for beginners who are just taking their first steps in the world of gambling. The service offers regular offers to regular customers. There is also a separate promotion for high rollers. The collection contains the gambling entertainment of all well-known providers, live casinos are also available.
- PlayAmo. Play Amo Casino affiliate program allows webmasters to earn revenue by attracting players to the site with 2000 gambling entertainment from several dozen providers. In the list you can find developers like Microgaming, NetEnt, Play’n Go, Ezugi and many others.
- CasinoChan. Online casino belongs to the company Direx N.V. has been developing successfully since 2015. At the moment, the operator offers a developed bonus policy, licensed software from the largest developers and a multi-level VIP program with cash rewards for each status.
- Bob. The collection of online casino gambling games includes 2300 titles from many well-known developers, but this is not the main advantage. The operator offers a no deposit bonus in the form of 10 free spins and generous welcome gifts for the first three deposits that attract newbies.
- CookieCasino. Welcome and regular offers, a loyalty program and an extensive collection of video slots, table and live games await players at this online casino. Tournaments with large prize pools are particularly interesting for some users.
- WooCasino. Another casino from Direx N.V. that the affiliate program works with. The Russian-language interface, a collection of 2000 games, bonus offers and tournaments help webmasters to attract users to the site.
Playamo Partners Payment models
- RevShare. The Revenue Share model offers a variable stake tied to the number of New Player First Deposits (FTD) per month. If the publisher does not bring new players for 6 consecutive months, the RevShare rate drops to 20 % and falls to 10% after 12 months. As soon as at least one active user has registered via the partner’s link, the tariff will be reset to the base rate of 25%.
- CPA. The model assumes a fixed reward for each involved customer who performs certain actions. The details of such cooperation are negotiated individually with the personal manager.
Playamo Partners affiliate program offers a fairly extensive set of promotional materials – from banners to direct links. The personal account has a convenient system of filters that allow you to choose the promotional tools you want by brand, size, promo type, category, format, etc.
In the casino affiliate program control panel, Betchan, Bob, Betamo and the other five brands expect webmasters to receive detailed reports with statistical data. For ease of use, the side menu has a Reports button that opens a list of all available reports sorted by category. You can view statistics by country, brand, daily or monthly data, information about the marketing tools used, etc.
Payment systems and payments
A calendar month is selected in the affiliate as the billing period, in which the users receive payments by the 20th of the next month. With the Skrill and Neteller payment systems, you can withdraw amounts of at least 100 euros. Bank transfers are also supported.
If the webmaster finds errors after the results of the month and the received payments, he has 14 days to inform the operator about the finding of inaccuracy. It is also necessary to provide evidence of its correctness. Otherwise, the money will be debited in favor of the operator.
A negative balance at the end of the month does not carry over the Bob Casino Affiliate Program, but this rule does not apply to webmasters who ended at least one of the accounting periods with a negative balance of $10,000 or the previous month with a negative balance of $2,000. completed dollars.
According to the company rules set out in the user agreement, the negative balance will be reimbursed from the net profit in subsequent accounting periods.