William Hill Affiliates

William Hill Affiliates

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The William Hill brand has been on the market since 1934 and is constantly evolving. In 2008, the company launched its own William Hill Affiliates, thanks to which it was possible to increase its promotion of all projects owned by the operator: online casinos, poker rooms, betting shops. Webmasters offer several revenue models for traffic monetization, but the rate for RevShare’s basic plan is comparatively low — no more than 30%.

General information

The William Hill Casino Affiliate Program official website is translated into many languages including Russian, English, German and others. Multilingualism increases the usability of the webmaster control panel. The interface of the main page is implemented simply, with the basic information visible.

White and Blue Welcome Page Design Users can familiarize themselves with the aspects of PP using the FAQ section, which contains the answers to the most common questions. Official affiliate pages used to develop on social networks Facebook and Twitter, but they have been abandoned and have not been updated in the last few years.

To communicate with technical support, customers are offered one of the available methods: phone call (there are free lines for certain countries), Skype, email or live chat on the website.

When registering for a new account, you will need to fill out many fields of personal information. It is recommended to enter all data correctly so that it can always be confirmed during the verification process if necessary.

The personal cabinet has a strict design without unnecessary details. On the left is a menu where you can select the area you want, which can be hidden by clicking the arrow below. This feature is useful for users working behind small monitors, as it allows you to view statistics or other necessary information in full screen mode.

When monetizing traffic, partners should pay attention to territorial restrictions, as the list of banned countries is large enough. It includes USA, Bulgaria, France, Israel, Syria, Estonia and many others. This, combined with low commissions, complicates the task for webmasters looking to generate a large, stable income.

Affiliate Program Brands

Initially, along with the main brand, the partner promoted two online casinos — EuroGrand and 21NOVA, but at the time of writing the review it is not possible to monetize traffic for the two mentioned projects. Instead, webmasters offer an opportunity to make money promoting William Hill Casino and its associated bingo, poker and sports betting platforms.

The website is owned by WHG International Ltd., which is registered in Gibraltar and has an official RGL no. 034 & 042 from the local gambling authority. In the collection of gambling entertainment, users can expect slots, roulette, poker, baccarat, blackjack, keno, bingo and live dealer tables. Separately there is a section with sports betting.

In total there are around 1500 games in the casino catalogue. The operator tries to attract newbies with welcome bonus, free spins and daily raffles.

Payment models

RevShare. The Revenue Share earnings model means that players receive a share of a company’s net income. Newcomers are hired at increased rates, but from the fourth month they are reduced.

If at least four new customers are not registered via the affiliate’s link within three months, the RevShare bonus will be reduced to 5%.

CPA. The William Hill Affiliates program offers a move to a fixed compensation model for each invited player. The amount of the CPA payments is considered individually.

Hybrid. A hybrid rewards plan involves a combination of two models – RevShare and CPA. All conditions are also agreed individually with the personal manager.

Sub affiliate. The sub-affiliate program allows the webmaster to receive a percentage of the profits of the affiliates involved. The tiered referral system includes the following deductions.

You cannot find a unique referral link to attract new webmasters in your personal account, so you need to request it from technical support.

Promotional materials

Media Gallery Affiliate does not differ in the variety of promotional materials and the convenience of finding appropriate promotional tools. The catalog includes banners with the ability to choose the desired size, format, appearance and other parameters. To search for a product, you need to specify all the values in the left menu, and the corresponding materials will appear on displayed on the right.


The William Hill Affiliates affiliate program offers extensive possibilities to analyze your advertising campaigns. You can track all relevant metrics by selecting an appropriate report output format in your personal account menu:

  • After a specific player
  • After payment history
  • On the bill
  • On the attracted recommendations
  • Through banners
  • By income
  • Through the traffic and so on.

All data is displayed in a clear and informative table with the ability to change the main parameters.

Statistical data allows you to analyze the number of transitions, registrations, downloads, real players and other information for each or all banners you create.

Payment systems and payments

Partners have several payment systems available to generate income. One of these must be selected during registration: Neteller, Skrill, PayPal, Envoy or Bank Transfer.

The user agreement also mentions Webmoney and MoneyBookers, but you cannot select them during the creation of your account.

A calendar month is selected in the affiliate for the billing period, after the completion of which payments are made within 3-4 days, provided that the minimum amount is reached: $200 for bank transfers and $5 for all other withdrawal methods. The disadvantage of PP is the transfer of the negative balance to the next billing period.

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