William Hill Affiliates

William Hill Affiliates

William Hill Affiliates: Get Up To 30% RevShare + CPA/HYBRID Deals
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William Hill Affiliates Review

william hill affiliates

In 2008, the company launched its own William Hill Affiliates program, thanks to which it was possible to promote of all projects owned by the operator: online casinos, poker rooms, betting shops. The William Hill brand has been on the market since 1934 and is constantly evolving. Webmasters are offered several revenue models for traffic monetization, but the rate for RevShare’s basic plan is comparatively low — no more than 30%.

General Information

The William Hill Affiliate official website is translated into many languages ​​including Russian, English, German, and others. Multilingualism increases the usability of the webmaster control panel.

Users can familiarize themselves with the aspects of the program using the FAQ section, which contains the answers to the most common questions.

To communicate with support, customers are offered one of the available methods: phone call, Skype, email or live chat on the website.

When registering for a new account, you will need to fill out many fields with personal information. It is necessary to enter all data correctly so that it can always be confirmed during the verification process.

The personal cabinet has a strict design without unnecessary details. On the left is a menu where you can select the area you want, which can be hidden by clicking the arrow below. This feature is useful for users working behind small monitors, as it allows you to view statistics or other necessary information in full screen mode.

When monetizing traffic, partners should pay attention to territorial restrictions, as the list of banned countries is large enough. It includes USA, Bulgaria, France, Israel, Syria, Estonia, and many others. This, combined with low commissions, complicates the task for webmasters looking to generate a large, stable income.

William Hill Affiliate Program Brands

william hill affiliates brands

Initially, along with the main brand, the partner promoted two online casinos — EuroGrand and 21NOVA, but at the time of writing the review it is not possible to monetize traffic for the two mentioned projects. Instead, webmasters are offered an opportunity to make money promoting William Hill Casino and its associated bingo, poker, and sports betting platforms.

The website is owned by WHG International Ltd., which is registered in Gibraltar and has an official RGL no. 034 & 042 from the local gambling authority. In the collection of gambling entertainment, users can expect slots, roulette, poker, baccarat, blackjack, keno, bingo and live dealer tables. Separately, there is a section with sports betting.

In total there are around 1500 games in the casino catalogue. The operator tries to attract newbies with welcome bonuses, free spins, and daily raffles.

Payment Models

There are several payment models available:


The Revenue Share earnings model means that players receive a share of a company’s net income. Newcomers are hired at increased rates, but from the fourth month they are reduced.

If at least four new customers are not registered via the affiliate’s link within three months, the RevShare bonus will be reduced to 5%.


The William Hill Affiliates program offers a move to a fixed compensation model for each invited player. The amount of the CPA payments is considered individually.


A hybrid plan involves a combination of two models — RevShare and CPA. All conditions are also agreed individually with the personal manager.


The sub-affiliate program allows the webmaster to receive a percentage of the profits of the affiliates they bring. The tiered referral system includes deductions.

You cannot create a referral link to attract new webmasters in your personal account, so you need to request it from support.

Promotional Materials

william hill affiliates promotions

The catalogue includes banners with the ability to choose the desired size, format, appearance and other parameters. To search for a product, you need to specify all the values ​​​​in the left menu, and the corresponding materials will appear as displayed on the right.

William Hill Affiliates Statistics

The William Hill Affiliates program offers extensive possibilities to analyse your advertising campaigns. You can track all relevant metrics by selecting an appropriate report output format in your personal account menu:

  • For a specific player
  • By payment history
  • By the bill
  • By the attracted recommendations
  • Through banners
  • By income
  • Through the traffic and so on.

All data is displayed in a clear and informative table with the ability to change the main parameters.

Statistical data allows you to analyse the number of transitions, registrations, downloads, real players and other information for each or all promotions you create.

Payment Systems

Partners have several payment systems available to generate income. One of these must be selected during registration: Neteller, Skrill, PayPal, Envoy or Bank Transfer.

The user agreement also mentions Webmoney and MoneyBookers, but you cannot select them during the creation of your account.

A calendar month is selected for the billing period, after the completion of which payments are made within 3–4 days, provided that the minimum amount is reached: $200 for bank transfers and $5 for all other withdrawal methods. The disadvantage is the transfer of the negative balance to the next billing period.

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William Hill Affiliates Details

RevShare Up To: 30% CPA/Hybrid Available * New affiliates only.
Trust & Fairness
Flexible Deals
Affiliate Contests
Personal Managers
3.8 Overall Rating

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